The Pokémon Company and 7-Eleven Philippines Partnership, Officially Launched!

On Friday, September 13, 2024, at Seda Hotel in Vertis North. 7-Eleven Philippines and The Pokémon Company joined forces to officially launch an exciting and one-of-a-kind collaboration that 7-Eleven goers can experience across the country.

You’ll soon spot Pokémon-themed 7-Eleven Stores, packed with special products designed to thrill the adventurous Pokémon-loving community in the Philippines. The first themed store opened at 7-Eleven Centris 1 in Quezon City, with two more set to follow at Arnaiz Avenue in Makati and St. Theresa Casa Rosario in Cebu.

7-Eleven Philippines and The Pokémon Company Partnership Press Conference. From left to right: Niantic Emerging Markets Senior Manager - Ms. Joyce Mak, 7-Eleven Division Head of Marketing Communications - Ms. Valerie Gayle Uy, The Pokémon Company’s Corporate Officer of Asia Business Development - Mr. Susumu Fukunaga

This year-long partnership aims to immerse fans into the vibrant world of Pokémon, offering a fresh and colorful experience for everyone.

The Pokémon Company's key representatives from Japan also graced the media event at Seda Hotel

Get ready for exclusive Pokémon-themed packaging on 7-Eleven’s popular in-house brands. City Café cups will feature fan favorites like Eevee, Flareon, and Jolteon, while Umbreon will grace City Prima cups. Gyarados will make an appearance on Gulp beverages, Meowth on Big Bite Hotdogs, Snorlax on 7-Fresh Siopao, and Charmander, Pikachu, and Squirtle will brighten up Crunch Time snacks. Even Jigglypuff gets in on the fun with Fundae treats, all starting September 13, 2024.

7-Eleven Division Head of Marketing Communications Ms. Valerie Gayle Uy talking about details of their landmark partnership with The Pokémon Company

On top of these fun decorations, the Pokémon-themed 7-Eleven branches will double as Pokémon GO Pokéstops! Players can rest with their Pokémon while gathering in-game items like potions, Poké Balls, and eggs, leveling up their gameplay while enjoying their favorite 7-Eleven snacks.

For all the Pokémon Trading Card fans, don’t miss out on the exclusive booster packs available in 1,500 7-Eleven stores nationwide! Each pack comes with a free 7-Eleven Pokémon promo card, but act fast because they’re only available for a limited time, starting September 13, 2024.

Facade of the Pokémon-themed 7-Eleven Centris 1 Store

Since Pokémon first took the world by storm in 1997, its popularity has only grown, spanning video games, animated series, films, trading cards, and the hit mobile game Pokémon GO, developed in partnership with Niantic. Similarly, 7-Eleven, now celebrating 40 years of success, continues to innovate with its products and partnerships, proving itself a beloved brand for generations.

This landmark collaboration is truly a perfect match, blending nostalgia and modern-day fun for Filipino  Pokémon fans of all ages and 7-Eleven patrons!